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Lesson 8

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In this lesson, we will break down the role of empathy in customer interactions using a simple, powerful approach. Demonstrating genuine empathy creates a deeper level of trust, makes the customer feel heard, and lays the groundwork for meaningful, solutions-focused conversations.

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Remember to download the workbook. It contains printable worksheets that you can use to complete exercises assigned at the end of every lesson.

CONNECT-CONVERT CURRICULUM

Lesson 1

Self Assessment

  • Sales skills assessment

  • Experience assessment

  • Confidence assessment

Lesson 2

Service

  • Definition of good service

  • Relating service to sales

  • Leveraging natural abilities

Lesson 3

Critical Actions

  • Reassure

  • Connect

  • Reconnect

Lesson 4

Your Avatars

  • Identify ideal customers

  • Anticipate their feelings

  • Know their pain points

Lesson 5

Greeting

  • Connecting in seconds

  • Building trust

  • Mistakes to avoid

Lesson 6

Critical Actions

  • Reassure

  • Connect

  • Reconnect

Lesson 7

Connecting

  • Mirroring

  • Labeling

Lesson 8

Empathy

  • Make them feel you care

  • Listening for hidden pain points

Lesson 9

Value

  • Establishing value

  • Do not quote price

  • Getting a true “yes”

Lesson 10

Closing

  • Assume the sale

  • Creating a happy customer

Lesson 11

Following-up

  • Gentle pressure

  • Leading the sale

Lesson 12

Database

  • Building a warm database

  • Capturing data with ease

Lesson 13

Mindset

  • Overcome fears of rejection

  • Build your confidence

Lesson 14

Qualifying

  • Case types

  • Creating a qualified buyer

Lesson 15

Selling Points

  • Know your strongest
    selling points and
    how to use them

Lesson 16

Objections

  • Selling based on value not price

  • Closing indecisive buyers

Lesson 17

Commitment

  • Create an excited buyer

  • Get people to follow-through

Lesson 18

Goals

  • Track key metrics

  • Improve your ratios

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